Wednesday, June 22, 2011

Week 1

My first day at Anthropologie in Chelsea Market began with getting a basic run through of the store and a general knowledge of the different concepts happening in each section in the store, also referred to as "The Loop". I work from 8-4; on Wednesdays and Fridays I do visual displays with Valerie and Elisa and on Thursdays I do visual merchandising with Michelle. On Wednesday my first task was going to home depot to get an assortment of paints we would be using in our next display then after that me and a couple other interns helped sales associates complete inventory before the store opened. For the next couple hours after lunch I spent my time prepping an empty display window by plastering and sanding the walls then repainting the spots to match. We will be starting to construct our newest concept next week.
On Thursday (visual merch. day) I began the morning by walking around the store and helping my manager Michelle rearrange clothing and bring out new merchandise, also fixing clothing on racks and tables to be up to Anthro standards. Anthro has a concept for each section of its store, which along with the style of clothing comes with color stories and personalities of the type of girl who would shop this section. After everything was in order, Michelle decided to let  me style my first mannequin whose outfit no longer went with a changing display. For me this was the funnest part of the day because I got to go around the store and pick out 4 or 5 complete outfits as options including clothing, jewelry, shoes, scarfs, etc. I learned how to steam clothing and put my first mannequin out on the floor. The last part of the day, Michelle and I spent our time in the back room back-stocking clothing that needed to be taken off the floor.
On Friday, I began my morning going on a run to Home Depot and Pearl Crafts to pick up a few items for our window display experiments. Anthro's main focus is on dots and color blocking in the windows right now so we have testing many different ways to make those elements as fun and innovative as possible. During the last part of my day, I helped Michelle style another mannequin and find creative ways to bring out stock from the back room that we had in excess. Overall it was a good first week :)

My styled mannequins and display arrangement

No comments:

Post a Comment