Monday, July 25, 2011

Week 6

On Wednesday when I came, Val and Elisa got straight to talking to me about our plans for completely our new concept "Cloverleaf", which would be due this Friday. Since I don't work Mondays or Tuesdays, they took a second to bring me up to speed on what they had already done to the space and what needed to be completed. Our Cloverleaf girl is very geek chic, she borrows clothes from boys, she collects vintage hangers, and she's very unique all around. During the beginning of the week they had already installed some major pieces of the display and began to make the focal point display which would contain a huge old wooden vanity, vintage typewriters and chairs on the wall, along with simple collectible knick knacks to create more visual interest and color. We were shipped old paintings to scatter around the area for a homey feel. We also decided that our concept girl would be into collecting old typewriter fonts and texts, so the interns and I were given the task to create all different texts that we would later scale up in size and place in the displays drawers. After I helped create some letters, Val gave me a new task which I was excited about. This upcoming fall 2011 we will have a huge selection of glasses coming into the store, so we found an old 1950s post card holder which could be used to hold almost 50 glasses and fit right in with our girl. My task was create individual pencils, all different shapes, size, and colors and then rubber band them and glue to the postcard holder. The pencil would come off of the holder and sit right between the middle of the glasses, creating a "back to school" feel with a cute nerdy twist. I spent a good part of the day completing this task so it could be put on the floor the following day.


Also we finally had our fall inspiration boards complete!



On Thursday, we spent our first couple hours of the morning bringing out new merchandise for another one of our new girls called "Irina". Irinia is very glamourous, loves texture, and has a worldly style. We will be transforming our concept now in the front of the store called "Age of Aquarious" into Irina. We also took the time to utlize some of the new pieces placing them on our front table which had become a bit bland over the past week. Instead of the usual hot coral color pop throughout the room, we started trying to bring cooler teals and gray into the picture for an easy fall transition. After lunch we had 6 mannequins to do, which is a crazy task but Michelle, Elizabeth and I all split and did 2 mannequins each for various spots in the store, as well as window displays. I personally love styling the mannequins best out of everything because its fun but also somewhat of a challenge figuring out what colors, silhouettes, and customer prefrences will work best.


This Friday was an important and busy day because our concept Cloverleaf was due and needed to be finished by 4 o'clock that afternoon. The first half of the morning I spent my time finishing and perfecting the large fonts we had created and monting them on hard cardboard so they could stand in the drawers of the display. After I finished, Val let me complete our main wall by adding details and filling empty space. I had the task of creating a pile of old French papers to be attatched to the wall as well as creating a grid of buttons to glue to the wall. These finishing details really made the space pop and as I was doing it many people came up to compliment our hard work. Last but not least I added a stack of journals on top of a chair that had been installed on the wall, somewhat creating a gravity illusion.




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